During more than 20 years producing media for non-profit organizations, we have focused primarily on documentary-style pieces designed to play at events, trainings, and increasingly over the web. These pieces are generally 3-15 minutes long and tell a story with an emotional or narrative hook.
Recently we have also begun creating sets of very short (30-60 second) pieces for clients to disseminate over social media. Reaching Higher New Hampshire, for example, commissioned us to generate several dozen small segments out of a body of interviews on competency-based education we had conducted with students, teachers, and school administrators. Check RHNH out on Twitter or Facebook to see these clips in action.